About Quarx is an Australian quarry company built on precision, strength, and reliability. They extract and supply high-quality stone and aggregate with a sharp focus on consistency, efficiency, and performance. Their operations combine modern processes with a deep respect for the land, delivering materials that form the foundation of infrastructure, industry, and growth. Brand Strategy Through brand strategy, we defined Quarx’s unique position as a forward-thinking, contemporary business with a subtle edge—distinct from traditional industry players. This strategy established a clear direction for the entire project, serving as the foundation and guiding framework for every decision that followed. Naming The name was developed directly from the brand strategy. Quarx references both the quarrying industry and the concept of a subatomic particle, reinforcing ideas of precision, strength, and material science. An abstract name was intentionally chosen to support strong differentiation and ease of trademarking. Logo The logo features a capital “Q” formed by a block of rock being removed from another, symbolizing the quarrying process itself. Its elongated rectangular proportion gives the mark a bold, industrial presence while remaining clean and highly distinctive. Creative Direction & Brand Identity The visual identity is built around photography of the rock and aggregate Quarx extracts, creating a refined, tactile texture system that is both sophisticated and easy to implement across applications. A primarily black-and-white palette provides clarity and consistency, while a vibrant orange accent introduces energy and visibility—reflecting both safety signaling in industrial environments and the brand’s confident, modern edge.