Minimalist branding, done with taste and discipline.
Strategically led minimalist brand design for clarity, confidence, and growth.
My Mission
My mission is to help Founders and CMOs find confidence, clarity, and growth through minimalist branding.
My Vision
My vision is a world where minimalism isn’t just an aesthetic, but a competitive advantage. A world where the strongest brands are the clearest, and clarity becomes the fastest path to trust and growth.
My Principles
Simple.
Appropriate.
Distinct.
These three principles stand at the core of all great design. Formulated by Chermayeff & Geismar & Haviv, they show up everywhere in branding and in life.
My Services
I offer a full suite of branding services—from strategy and naming to creative direction and brand identity.
Brand Strategy
Brand strategy is the foundation everything else is built on. Through a focused discovery and alignment process, we define your positioning, audience, differentiation, and direction—so every future brand decision is intentional, consistent, and grounded in clarity rather than guesswork.
Brand Naming
A name is the first impression of your brand and one of its most powerful assets. Naming is guided by strategy, not trends—resulting in names that are distinctive, ownable, and capable of growing with your business rather than limiting it.
Logo Design
A logo is not decoration—it’s a symbol of alignment. Each logo is designed to reflect the brand’s strategy, values, and positioning, resulting in a mark that feels inevitable, confident, and built to last rather than something you’ll outgrow.
Brand Identity
The brand identity brings everything together into a cohesive system. Typography, color, layout, and visual elements are designed to work in harmony—giving you a flexible, recognizable identity that stays consistent while adapting across every touchpoint.
My Story
I’m a Denver brand designer with a long-standing love for art and design. I also live with my cat Wilbur, with whom I have a very real love-hate relationship.
Have a project in mind?